Question: 10/6/22, 12:18 PM Chapter 14: efully consider the information provided in the following table on average scores on recency, frequency and monetary for ce

10/6/22, 12:18 PM Chapter 14: efully consider the information provided in the

10/6/22, 12:18 PM Chapter 14: efully consider the information provided in the following table on average scores on recency, frequency and monetary for ce segments of customers for a pizza parlor. The company has decided that the following importance weights should be assigned to the three factors: Recency: 30% Frequency: 30% Monetary value: 40% Fill in the last 2 columns of the table Recency Score Frequency Score Monetary Value Score Segment 1 Segment 2 Segment 3 455 50 20 100 10 35 70 40 65 Chapter 16 Total RFM Weighted Priority Ranks of the Score Segments

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