11.

Controllable and uncontrollable forces that affect marketing decision make up the

marketing environment.

micro-environment.

market.

macro-environment.

12.

Despite the large number of elements in the marketing environment, the marketer should focus on those that affect

facilitating an exchange.

meeting laws and regulations.

introducing a successful product.

beating the competition.

13.

Given the nature of technology today, technology markets are considered to be

disrupted markets

revolving markets.

evolving markets.

volatile markets.

16.

The marketer should only be concerned about the parts of the micro- and macro-environments that are under his or her control.

True

False