Question: 1.1: Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan (400 words)

1.1: Critically evaluate how marketing techniques

1.1: Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan (400 words) Identify and explain different marketing tools, techniques and principles - marketing mix, STP, Customer Relationship Management, SEO and etc.) What is the impact of the above identified tools on the marketing plan

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