Question: 11) is a method to determine 'total market' using demographic data, then, estimating the company's share of the market. Product Application Market Size Top-Down Analysis

11) is a method to determine 'total market' using11) is a method to determine 'total market' using11) is a method to determine 'total market' using

11) is a method to determine 'total market' using demographic data, then, estimating the company's share of the market. Product Application Market Size Top-Down Analysis Bottom-Up Analysis Question 12 1 pts 12) is a method to estimate 'total sales' using quantitative data, then, calculating the company's potential sales. Top-Down Analysis Bottom-Up Analysis Product Application Market Size 13) The is a method used to prove or disprove the validity of a business idea (product/service). pre-sell experiment prototype demo(nstration) Question 14 14) The assumption that is being tested through research and experimentation is the feasibility desirability viability hypothesis 15) True or False: Prototypes come in the form of basic models and/or sketches. True False

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