Question: 11. _____ is the plan that an organisation develops to assist it in competing in the marketplace on a day-to-day basis and is an expression

11. _____ is the plan that an organisation develops to assist it in competing in the marketplace on a day-to-day basis and is an expression of how it intends to "do things right". a. Generic strategy b. Business-level strategy c. All of the above d. Competitive strategy

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