The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning. Marketing activities can be classified into marketing-mix tools of four broad kinds, which he called the four P’s of marketing. The four P model has been reinvented, elaborate on each of the reinvented Four P model. (15)

1.2 Determine the necessity of environmental scanning when formulating a marketing strategy. (10)

1.3 Identify and examine any five (5) types of product differentiation. (10)

1.4 Distribution channels do not standstill. New wholesaling and retailing institutions emerge, and new channel systems evolve. With regards to the above information, discuss each of the different types of vertical marketing systems. (15

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Reinvented Four Ps Model The traditional Four Ps of marketing product price place and promotion have been reinvented to reflect the modern marketing landscape Here is how each has evolved 1 Product to ... View the full answer