11. The dependent variable is also called the A) Measure B) Criterion C) Principle D) Standard 12. Cluster analysis is particularly valuable for what type of marketing strategy? A) product differentiation B) positioning C) segmentation D) none of the above 13. Conclusions in a report are derived from the process of A) deduction B) reduction C) induction D) none of the above Part 2: True/False - Indicate whether the statement is True or False 14. A questionnaire could be valid without being reliable. A) True B) False 15. An operational definition specifics which observable characteristics will be measured and the process for assigning a value to the concept. A) True B) False 16. In the marketing research process, the questionnaire precedes survey objectives and comes after data analysis. A) True B) False 17. A population parameter is a value that defines a true characteristic of a total population A) True B) False 18. Simple random sampling is often used as a substitute for systematic sampling. A) True B) False