11. Which is an important basis for establishing competitive advantage and differentiating one's company from competitors? a. Delivering consistent, high-quality customer service. b. Providing a high-quality product advertised by word-of-mouth. c. Using an automated survey to determine the postsale satisfaction of customers. d. Giving importance only to high-end customers 12. Which statement is true of market segmentation? a. It helps marketers design marketing mixes that match the characteristics of one or more segments. b. It allows marketers to use an undifferentiated targeting strategy. c. It allows marketers to adopt a single marketing mix across all market segments. d. It helps marketers focus on satisfying customer needs. refers to segmenting markets by region of a country or the world, market size, market density, or climate. a. Geographic segmentation b. Benefit segmentation c. Demographic segmentation d. Usage-rate segmentation 14. involves dividing a market into groups such as newborns, infants, young children, tweens, Millennials. Generation X, Baby Boomers, and seniors. a. Ethnic segmentation b. Family life cycle segmentation c. Age segmentation d. Psychographic segmentation 15. Pine Groove, a cosmetic brand that primarily caters to women, wants to reach out to the less-traditional male market. It conducts research and develops a new product especially for men. In this example, Pine Groove uses a. ethnicity segmentation b. age segmentation c. gender segmentation d. psychographic segmentation