11.Star items on a restaurant menu, such as increasingly ordered promotionally introduced salmon, systematically provide excess profits to be invested in other SBUs or productsRequired to answer. Single choice.

(1.5 Points)

T

F

12.The two most important economic factors that make a destination less attractive are:Required to answer. Single choice.

(2 Points)

Rising spending power and domestic economic recession

Economic growth and high inflation

High local inflation and rising exchange rates

Cumbersome regulations and availability of traveling options

Income inequality and high environment investment

13.If the conservative Net Present Value (NPV) of a projected investment in a new outdoor venue is zero or greater, the manager of a wedding and events organizing firm would most likely make the investmentRequired to answer. Single choice.

(1.5 Points)

F

T

14.When the market of a 5-star boutique hotel is not price-sensitive, cost advantage is considered to be a major internal marketing support assetRequired to answer. Single choice.

(1.5 Points)

F

T

15.Aiming for profit satisfycing goals, refers toRequired to answer. Single choice.

(2 Points)

Satisfying profit maximization goals

Achieving profits maximized against major competitors

Achieving a mid-point compromise between costs and profits

Achieving profits sufficient to satisfy key stakeholders

16.Strategic drift occurs when a tourism destination such as JbeilRequired to answer. Single choice.

(2 Points)

Has failed to monitor and keep pace with changing trends such as youth cultural and environmental tourism

Develops a strategy that has a major impact on the possible strategies of other nearby destinations such as Batroun and Anaya

Moves from a double focus of foodservice and cultural tourism to targeting a diversity of interests

Adapts to the pandemic conditions and does not follow the strategy it thoroughly planned earlier