11.When a consumer has previous experience with a product or brand, it is likely the level of involvement would _______.

a. decrease

b. become more complicated

c. increase

d. remain the same

12.A consumer who has an ongoing interest in a product or category experiences which type of high involvement?

a. Shopping involvement

b. Emotional involvement

c. Product involvement

d. Enduring involvement

13.The goal for marketers in the consumer decision journey is to _______.

a. eliminate the consumer's research and evaluation stages of the decision-making process

b. reduce cognitive dissonance by providing after purchase services and benefits

c. simplify the buying process by offering automatic reordering

d. provide consumers with more information after they recognize an unmet need

14.Advertising is(select//free/paid/decoded/publicized) ,(select /adia/personal/one-on-one/non personal

) communication through various mass media.

15.Which of the following are true about the effects of advertising on market share? (Select two)

a. Advertising helps establish brand awareness.

b. Advertising does not affect brand awareness.

c. Any amount of exposure to ads will affect purchase habits.

d. A certain minimum level of exposure is required to affect purchase habits.

e. As market share increases, advertising continually shows a greater return.