Question: 1.2. A SWOT analysis helps an organisation understand how it fits into its environment. Your boss at Ackermans, Mr Raymond Ackerman, has asked you to

1.2. A SWOT analysis helps an organisation understand how it fits into its environment. Your boss at Ackermans, Mr Raymond Ackerman, has asked you to explain what SWOT analysis is and to conduct a SWOT analysis for his business. (35)

You will be marked for both theory and application to the case of Ackermans

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