12 and 13 pleasees helpp

Question 12 (5 points) The quantitative (numerical) segmentation factors that help a marketing manager decide where, and to whom, to sell the firm's products such as age, race, gender, and income are known as: communications planning market planning lifestyle choices numeric profile demographics Question 13 (5 points) Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader's Joe's draws from a much larger area due to their image and special products. If Trader Joe's uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation? Demographic Price Psychographic