Question: 12. Demand-oriented approaches weigh factors underlying expected __________ more heavily than factors such as cost, profit, and competition when selecting a price level. a. customer

12. Demand-oriented approaches weigh factors underlying expected __________ more heavily than factors such as cost, profit, and competition when selecting a price level.

a. customer tastes and preferences

b. total sales revenue

c. prevailing prices

d. number of others selling the product e. mark-up

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