Question: 12. Where are the coordinates for attributes on the SPSS output? (2 pts) 13. Where are the coordinates for brands on SPSS? (3 pts) 14.

12. Where are the coordinates for attributes on

12. Where are the coordinates for attributes on the SPSS output? (2 pts) 13. Where are the coordinates for brands on SPSS? (3 pts) 14. How do you know what recommendations should be considered strong recommendations when doing a Perceptual Mapping and Conjoint Analysis project for a company? (10 pts) | 15. What does TVE mean? (2pts) (explain meaning not just what letters stand for)

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