12.1 WACC On the most basic level, if a firm's WACC is 12 percent, what does this mean? 12.5 DGM Cost of Equity Estimation What are the advantages of using the dividend growth model (DGM) for determining the cost of equity capital? What are the disadvantages? What specific piece of information do you need to find the cost of equity using this model? What are some of the ways in which you could get an estimate of this number? Calculating Cost of Equity The Pierce Co. just issued a dividend of $2.35 per share on its common stock. The company is expected to maintain a constant 5 percent growth rate in its dividends indefinitely. If the stock sells for $44 a share, what is the company's cost of equity