Question: 12-4. Name and explain the two major elements in developing advertising strategy. (AACSB: Written and Oral Com- munication) 12-5. Define public relations, and explain the

12-4. Name and explain the two major elements in

12-4. Name and explain the two major elements in developing advertising strategy. (AACSB: Written and Oral Com- munication) 12-5. Define public relations, and explain the many public relations functions. (AACSB: Written and Oral Com- munication)

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