125% Ch 7 Practice test question TV T Insert Table Chart Text View Zoom Ch 6 Top Pages Table Amoodle.selu.edu es My grades Support This course 1 Ahm: _MRKT303_02F 3 A product's or brand's relative to competing offerings. is the place it occupies in consumer's minds red on Select one: a. value b. trademark c. logo d. position e. design The purpose of market segmentation for a business is to: d n Select one: a. eliminate the need for marketing research b.enable a firm to tailor marketing mixes to the on or more specific groups o customers they serve. C. encourage a group of customers to behave alike (copy each other)