12.According to the course textbook, when Data Mining for corporate analysis, which of the following activities is most correct? a. It is important to collect information from various databases, but it should begin by gathering information from the external environment. b. Collecting external environmental data on a target company and benchmarking it against a strong competitor's external information. C.Matching ticker symbols identified by NAICS to the SIC codes to verify industry harmony between Target Companies and their competitors. This is to validate the appropriateness of the analysis. d. All the above are correct as they relate to the Data Mining process.

13. The "Management Strategy & Performance" textbook lists several helpful data sources for corporate research. Which of the following most correctly identifies these? a. TMTs Facebook postings; Company websites b. Yahoo!Finance; The Federal Finance Bureau (FFB); Company Web page; and 10K/EDGAR C.EDGAR, Yahoo!Finance; company websites; and company annual reports d.Yahoo!Finance; company annual reports; relevant open-access internal and external environmental reports

14. The "Management Strategy & Performance" textbook suggests that in order to effectively utilize the benchmarking process in corporate research: a. Either the target or benchmark company should be a publicly-traded company b.If the target is a business-level firm it is more effective to have the benchmark firm be a conglomerate-level firm for a comprehensive strategy comparison and analysis C. The most effective comparison of target to benchmark takes place at the business level, since the conglomerate level has multiple variables. d. Both the benchmark and the target SHOULD BE publicly-traded

15. Which of the following best describes information about an Industry Sector? a. Industrial classification is determined by the US Government but the Industrial Sector is selected by the operating company. b. An industry sector includes segments such as energy, materials, industrials, consumer discretionary, consumer staples, etc. C. An industry sector is comprised of companies that have one specific NAICS or one specific SIC code that identifies the industry in which they compete d. None of the above accurately describes information related to Industry Sectors.

16. The process of holistically researching a corporation's performance involves both qualitative and quantitative investigations. Based on the "Management Strategy & Performance" textbook, which of the following statements about corporate research is most correct? a. Qualitative research includes assessing the decision-making, behavior, and financial performance of a company b. Quantitative research includes statistically measuring both the dimensions of Organizational Citizenship and Strategic Positioning. C. Qualitative research includes investigating the various relationships the firm has with its stakeholders. d. Quantitative research includes statistically measuring both the dimensions of Organizational Citizenship but not Strategic Positioning