13. aims to measure consumer response against same marketing program for different brands. A Marketing-based comparative approaches Neural research methods Brand-based comparative methods Projective techniques : 2 14. is a procedure for determining the perceived relative images of a set of objects, such as products or brands. Marketing-based comparative approaches Neural research methods Brand-based comparative methods D. Nultidimensional scaling 15. is a specialized field of marketing research that is conducted to measure consumers' responses, feedback, and behavi or. A Copytesting B Message strategy Creative strategy D TV ad