Question: 13. Lifetime Client Value is defined as : A. O how much money it will cost to service a single client over the course of

13. "Lifetime Client Value" is defined as : A. O how much money it will cost to service a single client over the course of their time with a trainer. B. O how much money a trainer can make off of one client's referrals. c. O how much a client will spend on a month's worth of training sessions. D. O how much a client will spend on a single training session. E. O how much money a client will spend with you over their entire time as a client. 14. In what decade did the fitness club concept known today grow in popularity? A O 1920's B. O 1940's 1960's DO 1970's E 1980's C 15. What is the third step in the five step sales process? A. O Solutions B. O Optimize the relationship C Discovery D. O Build Value E Engagement 16. PayPal, Google Checkout, and EFT billing are all types of what? A. O Inventory systems B. O Scheduling software C. Collections programs D. O Training software Payment systems E 17. Which of the following are examples of effective internal marketing strategies? A. O Social media, discount codes, and referral discounts. B. O Promotional post cards, t-shirts, and bi-monthly newsletters. C Birthday cards email newsletters and welcome to

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