13. Suppose you have two types of users for your software: basic users and professionals. The value each group places on your basic program and your advanced program is given in the table below.

Value of Product
	basic users	Professionals
basic program	$50	$60
advance program	$75	$150

You don't know who exactly your basic and professional users are. How might you price your advanced program so that only your professionals buy that version and you maximize profits?

• $150
• $75
• $60
• $139

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