Question: 1-4 1. Describe the consumer value framework, including its basic components. 2. Define consumer value and compare two key types of value. 3. Explain the

1-4

1. Describe the consumer value framework, including its basic components. 2. Define consumer value and compare two key types of value. 3. Explain the way market characteristics like market segmentation and product differentiation affect marketing strategy. 4. What is the difference between an internal influence and an external influence? Give an example of each for a purchase you have made or considered recently

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