14 11,996 364 15 12,576 386 Models: Logarithmic Model: # of visitors = 346.02 In (# of clicks) - 2874.2 Exponential Model: # of visitors - 151.92e0.00008 of clicks) RMSE of the Exponential model is 23.9. but it is not possible to calculate the RMSE of the Logarithmic model RMSE of the Logarithmic model is 9.9, but it is not possible to calculate the RMSE of the Exponential model The exponential model with RMSE of 23.9 is a better model compared to the Logarithmic model with RMSE of 9.9 The logarithmic model with RMSE of 9.9 is a better model compared to the Exponential model with RMSE of 23.9 Both Exponential and Logarithmic models show the same RMSE of 23.9 Both Exponential and Logarithmic models show the same RMSE of 9.9 The exponential model with RMSE of 9.9 is a better model compared to the Logarithmic model with RMSE of 23.9