14 AIA hypothesis is a statistical hypothesis that's tested for possible rejection under the assumption that it's true. A. theoretical Best C. null D. alternative MNK I WII Will ha 15. What's data precision? A. The degree of accuracy of a response in relation to some other possible answer OB. The degree to which respondents share certain similarities o C. The level of preparation required to create an appropriate environment for a respondent D. The percentage of the general population that's the subject of a market research survey 1. Which of the following is/are generally included in the last section of the research report? A. Data displays B. Literature review C. Recommendations D. Summary of the findings WIU ME Questo 2 What's variance? O A. The average squared deviation about the mean of a distribution of values B. The error made by rejecting the null hypothesis when it's true C. An empirically estable statement that's an unproven supposition developed to explain certain phenomena D. A statement that asserts the status quo that is any change from what has been thought to be true is due to random sampling order 3. Researchers use parametric statistics when A. qualitative analysis needs to be conducted. B. data are measured using a nominal scale. C. a normal distribution can be assumed D. data are measured using an ordinal scale