Question: 14. Personalization and customization refer to: a. ___digitally enabled commercial transactions between and among organizations and individuals b. ___the decrease in information density that allows

14. Personalization and customization refer to: a. ___digitally enabled commercial transactions between and among organizations and individuals b. ___the decrease in information density that allows merchants to target their marketing messages to specific individuals and results in a level of personalization and customization unthinkable with previously existing commerce technologies c. ___the increase in information density that allows merchants to target their marketing messages to specific individuals and results in a level of personalization and customization unthinkable with previously existing commerce technologies d. ___the decrease in information density that does not allow merchants to target their marketing messages to specific individuals and results in a level of personalization and customization unthinkable with previously existing commerce technologies

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