1.4. Read the case study below and answer the following question: Pep Stores have been through a lot of changes in its environment leading to major strategic modifications of the company. The company have shown ability to review and adapt its strategies to maintain not only its presence on the market but also its efficiency and ultimately its results and profits. Pep have been impacted by many major external factors influencing many internal changes and requires an evaluation to understand its environment opportunities and challenges. In a nutshell an organisations environment is composed of institutions or forces outside the organisation that potentially affect the organisations performance

a) Using the case study and relating to your experiences, develop a SWOT analysis for Pep Stores and measure the extend of the organisations environment.