Question: 14. The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by: a. redefining their product offering

14. The basic proposition of the blue ocean

14. The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by: a. redefining their product offering through value innovation and creating a new market space. b. initiating a price war to grow volume and drive their weaker rivals out of the industry. c. developing brand loyalty to protect them from intense price rivalry within their industry. d. charging premium prices for their goods or services

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