Question: The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by: Redefining their product offering through value
The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by:
Redefining their product offering through value innovation and creating a new market space
Adopting lean production and flexible manufacturing technologies.
Initiating a price war in order to grow volume and drive its weaker rivals out of the industry.
Charging premium prices for their goods or services.
Developing brand loyalty to protect them from intense price rivalry within their industry.
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