14. When an organization systematically plans and distributes information in an attempt to manage its image, it is engaging in:

Multiple Choice

• public relations

• direct marketing

15. McDonalds Canada launched a digital marketing communication program named, Our Food. Your Questions, to clear up public misconceptions about the ingredients of its food. This is an example of a(n) __________.

Multiple Choice

• sales promotion

• an IMC plan

• public relations campaign

• advertising campaign

• sales promotion

• advertising

16. All of the following are advantages of an in-house agency EXCEPT __________.

Multiple Choice

• more top management involvement

• increased creativity

• facilitated communications

• continuity in staff

17. The research department __________.

Multiple Choice

• uses primary and secondary sources of information

• develops the target audience

• reports to the client

• selects social media

Just those 4 questions, thank you so much in advance. I'll be sure to hit the thumbs up!