Question: When an organization systematically plans and distributes information in an attempt to control and manage its image and the nature of the publicity it receives,

When an organization systematically plans and distributes information in an attempt to control and manage its image and the nature of the publicity it receives, it is engaging in

Multiple Choice

buzz marketing.

reactive disinformation.

sales promotion.

bait

-

and

-

switch marketing.

When an organization systematically plans and distributes information in an attempt

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