14. When evaluating a go or no-go global strategy it is important to examine more in-depth key economic metrics such as GDP. It is a fact that 70% of a countries GDP is made up of consumer spending. Therefore, if per capita consumer income and income is rising along with GDP that is a positive indicator of the health of the country region of state. A) marginal and disposable B) disposable and incremental C) disposable and discretionary D) gross and net E) none of the above Answer: 15. Apple collaborated with Coming Glass to incorporate a highly specialized glass into the iPhone 3. This new glass patented by Corning was aptly branded Gorilla Glass! Gorilla Glass was at the time distuptive, minimizing surface scratching, cracking and breaking: each or all would be w/o Gorilla Glass, very expensive to remedy Additionally, Gorilla Glass enabled Apple to create a sleeker design adding to its already favorable appearance. These major changes in product design are an example of marketing creating which of the following utilities? A) time utility B) place utility C) possession utility D) form and function utility E) form utility Answer: 16. The conflicts in the middle east as tragic as they are have in part caused maritime shipping to drastically change. 'Normal' shipping routes have been re-routed around the Horn of Africa adding ten additional days to transit times. This disruption has had a direct impact on which or all of the following? A) global inflation B) time and place utility of transited items C) possession utility of transited items D) disposable and discretionary income specifically of U S and European citizens E) All the above Answer: 17. Subway recently expanded its business portfolio by adding delivery services on a more robust digital marketing platform while simultaneously promoting "fresh", hand-sliced meats on all its sub sandwiches. This is an example of both a product development and market penetration strategy. A. True B. False