14. When evaluating a go or no-go global strategy it is important to examine more in-depth key economic metrics such as GDP. It is a fact that 70% of a countries GDP is made up of consumer spending. Therefore, if per capita consumer income and income is rising along with GDP that is a positive indicator of the health of the country, region or state. A) marginal and disposable B) disposable and incremental C) disposable and discretionary D) gross and net E) none of the above