Question: 14) Which statement below is false regarding family or individual branding: a) If a company uses family branding and markets seven (7) different products, the

14) Which statement below is false regarding family or individual branding: a) If a company uses family branding and markets seven (7) different products, the quality of the products can be different; that is some products can be inexpensive and others more expensive b) With Individual branding each individual product will have a totally different brand name c) With family branding, a customer's dislike with one product will likely turn that consumer off to buying other products the company markets d) Using individual branding a company will need to develop individual marketing strategies for each of their products which will likely increase their overall marketing costs. e) All of the above are true
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