140 Marks SECTION A Read the case study below and answer the following questions Case Study The future of transportation is here to see and it is of wure electric As a result, the en aller gris for the plant and the Real change continues to grow. That growth and the potential to revolutionize the car market has interested both news and the incumbent like of the Tech the cut and has proven they stamina to say in the game other start-ups and have come, gone, been resurrected and gone again. At the time of writing Rivan, Fisker and eru lilin her but they feathe moncler ollaking on the likes of Volkswagen, Nissan, GM and other organizations that already have the infrastructure to design, build sel and support vehicles on a worldwide basis. One of the recent challengers to throw in the towel is Dyson Lid. James Dyson is one of the UK richest men. An engineer, a techic and an entrepreneur, Dyson made his fortune developing high-end home appliances most notably vacuum cleaners). Always looking for fields in need of his engineering prowess Dyson started down the difficult road of developing a from scratch electric car. The jump from vacuum cleaners to cars is of course massive and the deck on to invest in the project was a quartum Rap of faith Nomaly such a more would require careful due diligence and active management of the downside risks. It appears, however, that as a privately owned business. Dyson took a different path. In A Mar 2020 interview with business magazine Fast Company Dywan wekl bulher up from latywis plays in de opin Dyson Dyson replied... We never think of the market for the product. Its not something that guides " * We look for min profund go to the Hand aren't a particularly big market compared to hair dryers or vacum cleaners, but that didn't op us from wanting to make and dyr. Having an interesting cology for products decices what we do, whether the market is small or dig. To be fair, Dyson's leap of faith did make a lot of progress and reports indicate that his next project gets a fully funcional vatice is ready for production. However, the mounted on the ESOGM mark, the monumental cost of product launch came into view. Recognizing that to ver the men and production to the need product was likely to overi higher than the market would bare, the project has been canned. Note: Dyson is a privately swamy wied the soul of it pod wply beam by Mr Dy luma Although Mr. Dyson can certainly afford to absorb the ESCOM cost, I think we should also remember the time, talent, sweat and tears of the team who work on the project. To see all of that effort wasted is a heartbreak in its cut right. Hopefuly some of the technology will still find a way forward and some of that effort will be rewarded, but as it stands, the project may not be catastrophic for Dyson, but it is likely a massive disappointment for those who vested themselves in the projects success. Contributing factors as reported in the press: Lack of upfront due diligence (alure to analyze costs, market competitive landscape, market size production costs and profit margins). Underestimation costs Perfectionism. Focal Imbalance focusing on the product rather than ful spectrum of work need to launch a car brand) Source: Calloum Consulting Ltd, 2021. The Dyson Electric Car. Online. Awailable from http:calcom.com/WTPF/?p=9234. Accessed 20 January 2021). Strea Answer ALL the questions in this section. Question 1 [40 Marka) Select a project of your choice and prov de a brief background to the project 1.1 Criticaly discuss how you would apply each of the TEN (10) project management knowledge areas in managing the selected project so that the project talures highlighted in the aride will be avoided. Your discussion should include references of the TEN (10) project management knowledge areas. Providing examples where applicable would lend further credibity to your discussion 140 Marks SECTION A Read the case study below and answer the following questions Case Study The future of transportation is here to see and it is of wure electric As a result, the en aller gris for the plant and the Real change continues to grow. That growth and the potential to revolutionize the car market has interested both news and the incumbent like of the Tech the cut and has proven they stamina to say in the game other start-ups and have come, gone, been resurrected and gone again. At the time of writing Rivan, Fisker and eru lilin her but they feathe moncler ollaking on the likes of Volkswagen, Nissan, GM and other organizations that already have the infrastructure to design, build sel and support vehicles on a worldwide basis. One of the recent challengers to throw in the towel is Dyson Lid. James Dyson is one of the UK richest men. An engineer, a techic and an entrepreneur, Dyson made his fortune developing high-end home appliances most notably vacuum cleaners). Always looking for fields in need of his engineering prowess Dyson started down the difficult road of developing a from scratch electric car. The jump from vacuum cleaners to cars is of course massive and the deck on to invest in the project was a quartum Rap of faith Nomaly such a more would require careful due diligence and active management of the downside risks. It appears, however, that as a privately owned business. Dyson took a different path. In A Mar 2020 interview with business magazine Fast Company Dywan wekl bulher up from latywis plays in de opin Dyson Dyson replied... We never think of the market for the product. Its not something that guides " * We look for min profund go to the Hand aren't a particularly big market compared to hair dryers or vacum cleaners, but that didn't op us from wanting to make and dyr. Having an interesting cology for products decices what we do, whether the market is small or dig. To be fair, Dyson's leap of faith did make a lot of progress and reports indicate that his next project gets a fully funcional vatice is ready for production. However, the mounted on the ESOGM mark, the monumental cost of product launch came into view. Recognizing that to ver the men and production to the need product was likely to overi higher than the market would bare, the project has been canned. Note: Dyson is a privately swamy wied the soul of it pod wply beam by Mr Dy luma Although Mr. Dyson can certainly afford to absorb the ESCOM cost, I think we should also remember the time, talent, sweat and tears of the team who work on the project. To see all of that effort wasted is a heartbreak in its cut right. Hopefuly some of the technology will still find a way forward and some of that effort will be rewarded, but as it stands, the project may not be catastrophic for Dyson, but it is likely a massive disappointment for those who vested themselves in the projects success. Contributing factors as reported in the press: Lack of upfront due diligence (alure to analyze costs, market competitive landscape, market size production costs and profit margins). Underestimation costs Perfectionism. Focal Imbalance focusing on the product rather than ful spectrum of work need to launch a car brand) Source: Calloum Consulting Ltd, 2021. The Dyson Electric Car. Online. Awailable from http:calcom.com/WTPF/?p=9234. Accessed 20 January 2021). Strea Answer ALL the questions in this section. Question 1 [40 Marka) Select a project of your choice and prov de a brief background to the project 1.1 Criticaly discuss how you would apply each of the TEN (10) project management knowledge areas in managing the selected project so that the project talures highlighted in the aride will be avoided. Your discussion should include references of the TEN (10) project management knowledge areas. Providing examples where applicable would lend further credibity to your discussion