Question: 14-16 What is the difference between a business customer and an individual consumer. Question 14 Not yet answered Marked out of 1.00 Select one: O
14-16
What is the difference between a business customer and an individual consumer. Question 14 Not yet answered Marked out of 1.00 Select one: O Consumers go through a 5-stage buying process while business customers do not use a 5-stage buying process P Flag question b. A business buys products in order to make money while an individual buys products for personal enjoyment. c. A business buys things to make other products while an individual consumer buys things in order to sell them to others d. Both businesses and individual consumers buy products to help run the organization. e. Businesses tend to make smaller purchases than individual consumers do. Which of the following is NOT a source of internal data used in a marketing information system? Question 15 Not yet answered Marked out of 1,00 Select one: e a. Ordering data b. Sales data Flag Question c. customer service logs d. An information silo @ e. Tracking logs from the company website Question 16 Not yet answered Lands End was traditionally a mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from past mail order shipments, they were able to locate new stores in areas where many of their customers already lived. This is an example of? Marked out of Flag Select one: @ a. Data manipulation b GIGO question Question 16 Not yet rowered Lands End was traditionally a mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from past mail order shipments, they were able to locate new stores in areas where many of their customers already lived. This is an example of? Mandolo Select one: @ a. Data manipulation 9 5. GIGO c. Exception analysis d. Environmental scanning e. Data Mining

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