15. Bug also uses the term CocaCola in the text of her Website, but only in portions that are not visible to humans. She hopes that the uses will be detected by software that searches and indexes Web pages. In fact, her page is listed in various indexes and databases. She has certainly deceived some computers, in the sense software designed to create links to pages associated with various trademarks has linked her page to Coca-Cola. Question: There is no showing yet that her use is likely to confuse a human. Trademark infringement? 16. Haute Diggity Dog sells Chewy Vuiton, a humorous chew toy imitating the famous Louis Vuitton line of handbags. Question: Is this trademark infringement? 17. Herbal Products sells an organic remedy for indigestion. In its advertising, Herbal Products states that the product "reduces stomach acids by 25%." Herbal Products has never done any testing to determine whether the claim is true. A competitor sues for false advertising under Section 43(a). The competitor does not perform the lengthy and expensive human trials that are necessary to prove or disprove the claim. An expert testifies that the claim is not supported by any scientific evidence but is not impossible. Question: Is Herbal Products liable for false advertising? 18. Nails has operated several hardware stores in Camptown for many years using the federally registered service mark MugBug Hardware. A local farmer starts selling produce from a roadside stand under the sign "MugBug Veggies". Question: Could Nails bring an action under the federal trademark statute for dilution of the MugBug Hardware mark? 19. National Fast Food Chain introduces a new sandwich under the trademark name Vivoom. The sandwich rapidly becomes famous nationwide. National Fast Food Chain learns that a chain of retail stores in North Dakota has been using the Vivoom mark for several years prior to their registration. National Fast Food Chain sends them a cease-and-desist letter, claiming that further use would dilute the famous Vivoom mark for sandwiches. Question: Could the North Dakota stores using Vivoom be subject to an injunction for dilution