Question: 15 How would you conduct a segment strategy acid test using the three storyboards presented in Figure 5-13? What are the advantages of applying the

15 How would you conduct a segment strategy "acid test" using the three storyboards presented in Figure 5-13? What are the advantages of applying the test? 16 How did DuPont create an effective multi-segment strategy for Kevlar? 17 What would be an adjacent-segment strategy in the toothpaste market (see Figure 5-5)? 18 Why would a business pursue an adjacent-segment strategy when several other segments are also attractive and offer good profit potential

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