15 slides (not including title slide). You cannot add any appendices; however, on any slide you may include up to a maximum of 100 words in the notes section. These notes are not meant to do any analysis but, rather, merely provide some case facts that might support your analysis. You should feel comfortable that I, or any reader, could not look at the notes and still understand and follow your decision process. In essence, if I did not look at those notes, would you be ok with the information in your main deck? If you have notes sections that are consistently more than 100 words, you will be penalized. To remain equitable, teams should not get an advantage of long narratives in the notes when others stick to what is on the slide. For each slide over 100 words in the notes, you will lose .5 points. A potential deck structure for the case analyses is as follows (this is just one possible structure, you are free to produce a presentation with a different structure; refer to Chapter 2 of the Kotler and Keller textbook for additional thoughts on developing marketing plans, and the Note on Marketing Strategy in your coursepacket. What is most important is to present a clear and actionable marketing plan): 1. A concise executive summary. This should define the most important challenge(s) facing the company and outline the key marketing recommendations. 2. 5C Analysis. This should be a brief analysis of the market (customers, competitors, company, collaborators & context.) Please don't merely repeat case facts. Focus on the key implications for the marketing plan. 3. Recommendations. Provide rationale behind your key decisions. a. Objectives. This should start with a statement of the quantitative and qualitative marketing objectives. atin