15) The ESOMAR code indicates that you can reach out to past respondents without permission for quality control purposes.

1 punto

True

False

8) According to the ESOMAR code, research respondents must be able to access the identity of the researcher.

1 punto

True

False

32) An advertisement indicated that "3 out of 4 doctors recommend our product." However, only doctors (400 in total) that had a working relationship with the company were asked to participate in the research. What is the ethical issue in this scenario?

1 punto

A) sample size is too small

B) the exact percentage is not indicated

C) doctors should not be asked to participate in marketing research

D) limitations are not stated

29) What is the ethical issue if the MRP does not disclose that only 10 people completed their survey?

1 punto

A) withholding limitations

B) obeying laws

C) unnecessary research

D) informed consent

34) Which of the following actions will NOT earn the public's trust?

1 punto

A) prioritizing results over legislation

B) indicating any limitations of the research

C) ensuring that the report is understandable for the audience

D) confirming the answers to the research questions do not already exist

18) Which of the following types of research companies conduct a single survey, with multiple clients sharing the costs?

1 punto

A) full service

B) specialized service

C) customized service

D) syndicated research

20) According to the fundamental principles outlined in the ESOMAR code, which of the following items is NOT something that is required to be shared with respondents?

1 punto

A) purpose of the research

B) the results of the research

C) the information that will be collected

D) if the data will be shared

22) The three pillars of marketing research

1 punto

A) focus on the client, the respondent, and the public.

B) provide a checklist that each respondent should review.

C) are taken directly from the ESOMAR code articles.

D) focus on transparency, honesty, and objectivity.

25) A research project aims to ascertain the opinions of students attending XYZ College. The researchers went to the library for a day to do surveys. What is the term for library students?

1 punto

A) sample

B) Target population

C) Stimuli

D) panel

9) The marketer creating sample survey questions in the research request is appropriate.

1 punto

True

False

24) Which section is included in a research design report and not in a research request?

1 punto

A) Background

B) Objectives

C) Limitations

D) Budget

19) In what section of the research request would you identify the positioning of the product or service?

1 punto

A) background

B) objectives and role of the research

C) target market and approach

D) deliverables and timing

16) What does "the commoditization of research" refer to?

1 punto

A) initiating the RFP process

B) research suppliers sacrificing quality for efficiency

C) marketers completing the tasks of an MRP

D) maximizing profit margins by making decisions without any data

21) In what section of the research request would you identify that you have a customer database to use for the research project?

1 punto

A) background

B) objectives and role of the research

C) target market and approach

D) deliverables and timing

33) The MRP details that they have concerns about reaching busy doctors as respondents. In which section of the research design document should this be placed?

1 punto

A) Background

B) Limitations

C) Sampling Plan

D) Methodology

17) Which of the following is NOT an example of the commoditization of research?

1 punto

A) hiring accountants to analyze data because they are experienced in Excel

B) sidestepping how different segments responded to your questions

C) a marketer outsourcing their project to an MRP

D) avoiding open-ended questions on a survey

26) What does the term "generalizing" refer to in marketing research?

1 punto

A) to conduct research with a standard group of individuals

B) to create understandable survey questions

C) to project the opinions of a sample onto the population

D) to have an equal chance of being chosen for the research

11) A survey attempting to uncover the most popular laundry detergent should not offer an incentive to the respondent that includes a particular laundry detergent.

1 punto

True

False

4) The existence of "guiding principles" indicate there is an authority with control over an industry

1 punto

True

False

7) Members of ESOMAR and CRIC can be reprimanded for not following their respective code of ethics.

1 punto

True

False

13) A sample is a portion of the population.

1 punto

True

False

16) Which of the following statements about primary research is FALSE?

1 punto

A) The research team collects the data themselves.

B) Primary research includes interpreting existing research reports.

C) The research is based on a specific problem or opportunity.

D) The project could include interviews.

32) The MRP details that they are conducting a focus group, in London, and providing a $50 gift card to each of their respondents. In what section of the research design document should this information be placed?

2 puntos

A) Background

B) Budget

C) Sampling Plan

D) Methodology

29) A research project aims to know the opinions of the students that attend College XYZ. The researchers went to the science lab for a day doing surveys. What type of sampling is this?

1 punto

A) representative sampling

B) probability sampling

C) non-probability sampling

D) generalizing sampling

5) The background section of a research request provides an overview of the research required.

1 punto

True

False

21) According to the ESOMAR code, what is the ethical issue in the following survey introduction? "Hello, my name is Jane Doe and I'm doing research on behalf of XYZ Research Company. Would you have time today to complete our survey? Your answers are completely confidential and will not be shared."

2 puntos

A) The researcher is forcing the participation of the respondent.

B) The researcher did not ask for consent.

C) The researcher did not indicate that there would be no re-contact.

D) The purpose of the survey was not mentioned.

25) What is the ethical issue if an MRP includes secondary research in their report, implying that it is primary research?

1 punto

A) conflict of interest

B) biased analysis

C) plagiarism

D) informed consent

13) Commoditization of research helps protect the marketer from ethical issues.

1 punto

True

False