15.

The "ten blue links" are _____.

Select an answer:

• enhanced results that appear on a search engine result page

• paid listings that appear on a search engine result page

• organic results that appear on a search engine result page

• blended results that appear on a search engine result page

16.

Question 16 of 29:

In which non-text element would you use a title attribute?

Select an answer:

• images used as a link

• images with captions

• structured data

• metadata

24.

Question 24 of 29:

How do e-commerce websites differ from other websites, as far as search engine optimization (SEO) is concerned?

Select an answer:

• Reviews and discussions regarding a company's products are usually made inside the website.

• E-commerce websites do not have a social media presence for SEO to identify.

• SEO is not sophisticated enough to deal with e-commerce websites.

• The products a company sells are often discussed outside the bounds of the website.

26.

Question 26 of 29:

If you are using HTML for your webpages, why will you include style sheets?

Select an answer:

• Style sheets are the part of HTML that search engines look for to determine the type of business you have.

• Style sheets convert HTML language to JavaScript language to provide animations on your webpage.

• Style sheets provide elements, such as videos, that a search engine can look at so it does not have to look only at code.

• Style sheets are extra instructions that define the visible elements on a webpage.

27.

Question 27 of 29:

You are analyzing keywords, and notice several have significant numbers of impressions with low click-through rates. What does this mean?

Select an answer:

• You are showing up in search results often, but users are rarely clicking on your listing.

• You are showing up in search results well, but your link is broken.

• You are not showing up in search results, therefore users are not clicking through to your website.

• You have not registered with each specific search engine.

28.

Where do you set the rules to control how search engines crawl through your website?

Select an answer:

• robots.txt

• xml sitemaps

• html sitemaps

• no-index meta tag

29.

What can Google Analytics tell you about missed opportunities with your keywords?

Select an answer:

• Keywords that have high impressions and high click-through rates are missed opportunities.

• Google Analytics only provides data on traffic you are already attracting, not on missed opportunities.

• Google Analytics provides data on all organic keywords used by websites in your industry.

• Keyword data on the default primary dimension of Organic Search Traffic provides all the data you need.

5.

Your website has four pages of products your company sells. How can you tell search engines they are part of the same content, and not four unrelated sets of content?

Select an answer:

• Use a 404 webpage.

• Use a 301 redirect.

• Use a rel next attribute.

• Use an XML sitemap.

1.

What do search engines use to trust that a local business is an appropriate place for which users are looking?

Select an answer:

• citations

• locations

• websites

• addresses