15. Which statement regarding break-even analysis is true?

A.Break-even analysis does not measure the cost of sales.

B.Break-even analysis does not measure price sensitivity.

C.Break-even analysis is an accurate measure of fixed costs.

D.Break-even analysis reflects how demand may be affected at different price levels.

E.Break-even analysis is an accurate measure of variable costs.

14.The principle of informed consent as it pertains to marketing ethics means that

A.permission is granted in the full knowledge of the likely consequences.

B.no marketing action is taken on behalf of the company without permission.

C.customers that post company reviews must inform the company they are posting about.

D.companies must agree to be transparent in all marketing actions.

E.companies must grant permission to customers wishing to engage with them on social platforms.