15. Why is it important for stores to be designed with flexibility in mind? A. It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture B. Stores with newer designs can respond to seasonal changes without large-scale renovations C. Customers find it hard to locate merchandise if fixtures are rigid D. Department managers never know what to expect from the planners' allocations and require the ability to display more merchandise at a moment's notice E. All of these

16. When Michelle walked into the store, she saw it was full of rows of self-service counters with tiers of shelves back-to-back. Immediately she knew the store manager had used a _________ store layout. A. racetrack

B. blocked C. grid D. free-form E. boutique

17. Which of the following best describes the free-form layout? A. It is the least aesthetically pleasing of all the store layouts. B. It uses repetitive, symmetrical pattern. C. It enhances the productivity of the store's selling space by its tight arrangements. D. It is very cost-efficient.

E. It is described by none of these statements.

18. What is more important in the free-form layout than any of the other general types of layout? A. Print advertising B. Publicity C. Personal selling

D. Broadcast advertising E. Promotions featuring rebates and contests

19. Boris wanted to buy a lifelike owl for his office for Halloween. He found the owls in an aisle at Walmart that had costumes, candy, and decorations. This special section is an example of a: A. promotional area B. gondola display

C. freestanding fixture D. point-of-purchase area E. consumer motivator

20. The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What factor is NOT worth considering when finalizing the space allocation for men's suits? A. If the location of suits will help draw customers through the store, thus facilitating purchases. B. How profitable the suits are.

C. How the suits will be displayed. D. How many SKUs to stock. E. Social media campaign effectiveness.

21. Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use? A. Sales per square metre/foot B. Sales per linear metre/foot

C. Median gross margin per square metre/foot D. Sales per cubic metre/foot E. Gross margin per linear metre/foot

22. Imagine you are the manager of a Walmart store. Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot? A. Pet supplies B. Modular furniture

C. Gardening supplies D. Electronic equipment E. Over-the-counter drugs

23. The most common method of organizing merchandise is by: A. target market B. vendor C. style/item

D. size E. type of purchase

24. When Lorna went to buy a pair of walking shorts this spring, she first noticed the store had three racks of shorts. Then she noticed all the shorts on one rack were $35.95, all the shorts on the second rack were priced at $39.95, and all the shorts on the third rack were priced at $44.95. What type of merchandise presentation did Lorna see?

A. Style/item B. Price lining C. Quality/price D. Vertical E. Idea-oriented

25. Indigo/Chapters typically places the most current books on shelves so that the titles and graphics depicted on the front covers can attract the customer. This is an example of: A. tonnage merchandising B. vertical merchandising

C. frontal presentation D. colour presentation E. idea-oriented presentation