Question: 15-2 What is the basic purpose for examining trends in a company's financial ratios and other data? What other kinds of comparisons might an analyst

15-2 What is the basic purpose for examining trends in a company's financial ratios and other data? What other kinds of comparisons might an analyst make

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3. Im trying to point out what we need to do to make this happen

1. I try to create an image of the message

4. I try to make them feel what I really mean (1 is related to the visionary, 2 to the logical, 3 to action and 4 to the emotional).