16) If a marketing communications source has accurate knowledge about a product but does not seem to convey that information willingly and in full faith, the source is thought to be exhibiting a(n): A) intrinsic contradiction. C) reporting bias. B) knowledge bias. D) credibility paradox 17) Elena is in the toothpaste section of the grocery store, and picks up a box of $0.99 Colgate as she quickly passes through. This is an example of decision making A) uncluttered B) peripheral C) habitual D) associative 18) Kent is a loyal Coca-Cola drinker. As a college student, he averages about four Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour? A) Kent has hyperopia. B) Kent is merely variety seeking. C) Kent is influenced by mental accounting. D) Kent is experiencing sensory sati 19) Jennifer is interested in a dress i to logk at