16

In which non-text element would you use a title attribute?

Select an answer:

• images used as a link

• images with captions

• structured data

• metadata

24.

Question 24 of 29:

How do e-commerce websites differ from other websites, as far as search engine optimization (SEO) is concerned?

Select an answer:

• Reviews and discussions regarding a company's products are usually made inside the website.

• E-commerce websites do not have a social media presence for SEO to identify.

• SEO is not sophisticated enough to deal with e-commerce websites.

• The products a company sells are often discussed outside the bounds of the website.

26.

Question 26 of 29:

If you are using HTML for your webpages, why will you include style sheets?

Select an answer:

• Style sheets are the part of HTML that search engines look for to determine the type of business you have.

• Style sheets convert HTML language to JavaScript language to provide animations on your webpage.

• Style sheets provide elements, such as videos, that a search engine can look at so it does not have to look only at code.

• Style sheets are extra instructions that define the visible elements on a webpage.

27.

Question 27 of 29:

You are analyzing keywords, and notice several have significant numbers of impressions with low click-through rates. What does this mean?

Select an answer:

• You are showing up in search results often, but users are rarely clicking on your listing.

• You are showing up in search results well, but your link is broken.

• You are not showing up in search results, therefore users are not clicking through to your website.

• You have not registered with each specific search engine.

28.

Where do you set the rules to control how search engines crawl through your website?

Select an answer:

• robots.txt

• xml sitemaps

• html sitemaps

• no-index meta tag

29.

What can Google Analytics tell you about missed opportunities with your keywords?

Select an answer:

• Keywords that have high impressions and high click-through rates are missed opportunities.

• Google Analytics only provides data on traffic you are already attracting, not on missed opportunities.

• Google Analytics provides data on all organic keywords used by websites in your industry.

• Keyword data on the default primary dimension of Organic Search Traffic provides all the data you need.

1.

What do search engines use to trust that a local business is an appropriate place for which users are looking?

Select an answer:

• citations

• locations

• websites

• addresses