16. Visually identifying and organizing every encounter a customer has or had with your company or brand are commonly referred to as _____.

1. Customer Purchase Mapping

2. Buyer Journey

3. Customer Experience Mapping

17. Which of the following payment methods is suitable when the advertising is aimed at increasing the traffic to a new Web site?

1. CPM

2. CPC

3. PPC

4. CPA

5. Flat rate

18. The idea that larger amounts of everyday objects are technologically enabled to send and receive data via the Internet is commonly referred to in our text as:

a. The Internet of One

b. The Internet of Me

c. The Internet of technology-enabled objects and consumers AKA Internet of Loneliness

19. You have organized a Focus Group for your company. You are compiling reactions and sentiment based on a series of brand statements shared at the Focus Group. You are gathering what type of data:

a. Quantitative Data

b. Qualitative Data

20. You have a very large consumer database repeat purchasing your products. Recently, youve noticed a sharp decline in both visits and orders. How best would you quickly reach out to your large database to start investigating what could be happening?

a. Survey

b. Online Monitoring

c. Sampling

d. Sentiment Analysis

21. One of the largest negative factors (from our textbook) of Bad User Experience could be:

a. Lost revenue and less chance of repeat visitors

b. Increased Frustration and sharing of experience socially

c. Lowered brand expectation and lost chance of re-engagement

22. When designing a good mobile experience, we generally agree mobile users use their devices in the following ways: They are goal oriented, time conscious, and search dominant.

a. TRUE

b. FALSE