Question: 16-17 QUESTION 16 Two bases in consumer behavior are A accounting and realestate B.psychological and social C. predictable and non-predictable D. formal and informal QUESTION

16-17

QUESTION 16 Two bases in consumer behavior are A accounting and realestate B.psychological and social C. predictable and non-predictable D. formal and informal QUESTION 17 One big plus from a product position that stays consistent over time, like Chick-fil-A's "Eat More Chicken campaign, is that it A easily repositioned OB.successfully reaches nonusers C. is more likely to break through advertising clutter D. targets a particular segment QUESTION 18 In this see the agency is specifically

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