QUESTION 16 Two bases in consumer behavior are A. accounting and realestate B. psychological and social C. predictable and non-predictable D. formal and informal QUESTION 17 One big plus from a product position that stays consistent over time, like Chick-fil-A's "Eat More Chicken" campaign, is that it: A easily repositioned OB. successfully reaches nonusers C. is more likely to break through advertising clutter OD targets a particular segment QUESTION 18 A firm hires an agency to persuade real estate professionals to use their finance services. In this case, the agency is specifically involved in: A psychographic research business-to-business marketing C. need-based segmentation D business-to-consumer