17 explore artifacts and behavior patterns from the past and conduct comparative studies that cross cultural boundaries. O A. Economists OB. Anthropologists O C. Sociologists OD. Psychologists 18 occurs when resources of any variety are transferred between the parties to a transaction. O A. Exchange O B. Marketing C. Commerce D. Puffery 20. Alan targeting strategy focuses marketing effort on a single segment of a larger market and develops products and marketing programs tailored specifically to the needs and preferences of that one segment A. undifferentiated OB. concentration O C. multisegment D. customization 16. E-commerce commenced in the O A. 2000s B. 1990s. C. 1980s D. 2010 14. Which of the following statements best reflects the marketing concept? O A. Always target the largest number of segments that resources allow B. Quality of life is more important than standard of living, C. Positioning is the most important element of marketing OD. The consumer is the center of all business activities. 10. Which of the following is an example of behavioral segmentation? O A. A resort that targets families with children O B. A health club that targets college students O C. Arestaurant that targets senior citizens O D. A florist that targets those who buy the most flowers