_______ explore artifacts and behavior patterns from the past and conduct comparative studies that cross cultural boundaries.

A. Economists

B. Psychologists

C. Sociologists

D. Anthropologists

2. Which of the following is an example of behavioral segmentation?

A. A health club that targets college students

B. A resort that targets families with children

C. A restaurant that targets senior citizens

D. A florist that targets those who buy the most flowers

How do semi- and fully-autonomous self-driving cars differ?

A. Fully-autonomous vehicles are less energy efficient than semi-autonomous ones.

B. Semi-autonomous vehicles require no intervention from a human driver.

C. Semi-autonomous vehicles emit fewer pollutants into the atmosphere than fully-autonomous ones.

D. Fully-autonomous vehicles can manage the full range of on-road scenarios.

The topic of consumer behavior is a fairly young discipline that was first specifically addressed in textbooks in the

A. 1950s.

B. 1960s.

C. 1980s.

D. 1970s.

5. What is the primary objective of shopping behavior?

A. To acquire a good deal

B. To satisfy human needs and wants

C. To improve one's physical appearance

D. To feel safe and secure

Regarding the innovation of the self-driving car, what is predicted by the year 2020?

A. Almost 10 percent of vehicle owners will replace their cars with access to an on-demand car fleet.

B. Almost 70 percent of American households will acquire semi-autonomous vehicles.

C. There will be 50 million self-driven vehicles on the road within the United States.

D. Almost 30 percent of American households will own a fully-autonomous vehicle.

7. A manufacturer of dog food targets pet owners who are loyal to specific brands of pet foods. This practice uses _______ segmentation.

A. psychographic

B. demographic

C. behavioral

D. geographic

When it comes to marketing, what should firms focus on?

A. Raw materials

B. Selling skills

C. Customers

D. Patents

Due to its influence on the way a home operates, a family's decision to purchase a dog would most likely be a/an _______ decision.

A. low-involvement

B. zero-involvement

C. unnecessary

D. high-involvement

10. The new marketing view that's known as the customer life cycle refers to

A. the creation and delivery of lifetime value to consumers during every interaction with the firm.

B. the stages consumers pass through during their lifetime.

C. making a product that will last beyond the life expectancy of the buyer.

D. categories of products purchased by consumers as they pass through different life stages.

11 A bookstore chain is using demographic segmentation if it defines its target market based on

A. benefits sought.

B. income.

C. usage rate.

D. store loyalty.

12. The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.

A. high-involvement

B. marketing

C. networking

D. global

In _______ the practice of flying drones for commercial purposes legally was phased in.

A. 2012

B. 2005

C. 2015

D. 2010

15. Due to the overwhelming glut of information found on the Internet, the consumer decision-making process has become

A. more fun.

B. easier than before.

C. less time consuming.

D. more complicated.

16. A manufacturer of houses designs each home to suit a specific customer's needs. That manufacturer is employing a/an _______ targeting strategy.

A. concentration

B. customization

C. undifferentiated

D. multisegment

________ is a strategic effort aimed at creating and maintaining in consumers' minds an image that will both distinguish a product from competitive offerings and give it a competitive advantage in selected target markets.

A. Targeting

B. Customizing

C. Positioning

D. Segmenting

18. Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.

A. $55

B. $98

C. $147

D. $29

19. If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that "moderate" college budgets for in-state public colleges and private colleges for the 2015-2016 academic year averaged approximately _______, respectively.

A. $20,000 and $35,000

B. $24,000 and $48,000

C. $15,000 and $40,000

D. $10,000 and $30,000

20. A marketer is viewing the total market as a single large domain with no individual segments. Which targeting strategy is that marketer employing?

A. Multisegment

B. Undifferentiated

C. Customization

D. Concentration